About us
Who We Are
NeuroBranding Academy Africa was created
to bring the science of decision-making into the heart of African marketing.
By understanding how people think and feel, brands can serve
customers better, communicate more clearly, and build deeper
trust. Our purpose is to help organisations move beyond guesswork
and intuition, and into a more precise, more scientific and more effective way.
We support organisations through executive education, strategic
advisory, and thought-leadership events. As part of its broader
mission, the Academy is also working toward hosting Africa’s first
Neuro-Marketing Summit — a continental gathering of scientists,
marketers, and brand leaders shaping the future of marketing
through the lens of the brain.
By understanding how people think and feel, brands can serve customers better, communicate more clearly, and build deeper trust. Our purpose is to help organisations move beyond guesswork and intuition, and into a more precise, more scientific and more effective way.
We support organisations through executive education, strategic
advisory, and thought-leadership events. As part of its broader
mission, the Academy is also working toward hosting Africa’s first
Neuro-Marketing Summit — a continental gathering of scientists,
marketers, and brand leaders shaping the future of marketing
through the lens of the brain.
You know your brand.
But do you understand how it is actually experienced?
Our Mission
To help organisations and professionals understand how the human brain drives consumer behaviour, and to use this knowledge to craft more persuasive, memorable, and meaningful brand experiences — even as AI reshapes the marketing landscape.
Our Vision
— inspiring a generation of marketers who balance science, storytelling, and soul.
Our Core Pillars
Science
Every insight grounded in cognitive psychology and neuroscience.
Strategy
Tools to design and measure emotion-driven brand systems.
Storytelling
Moving people through meaning, not noise.
Society
Building African excellence and thought leadership in global branding.
Lead Faculty & Founder.
Nurveen Ratty, MCIM, MSc
Chartered Marketer & NeuroBranding Strategist
Executive Creative Director
Nurveen is one of the first Creative Directors in Africa to obtain the
Chartered Marketer status from the Chartered Institute of
Marketing (UK) and holds an MSc in Marketing from the University
of Salford, Manchester. With nearly 25 years of experience in the
creative industry and more than a decade in senior strategic roles,
he brings deep regional and international perspective to brand
strategy and marketing leadership.
As an active creative and marketing practitioner, Nurveen founded
NeuroBranding Academy Africa to connect academic insight with
real-world application—ensuring that neuroscience and
behavioural science are translated into practical, commercially
relevant thinking that marketing leaders can confidently apply
within their organisations.
Nurveen is one of the first Creative Directors in Africa to obtain the Chartered Marketer status from the Chartered Institute of Marketing (UK) and holds an MSc in Marketing from the University of Salford, Manchester. With nearly 25 years of experience in the
creative industry and more than a decade in senior strategic roles, he brings deep regional and international perspective to brand strategy and marketing leadership.
As an active creative and marketing practitioner, Nurveen founded NeuroBranding Academy Africa to connect academic insight with real-world application—ensuring that neuroscience and behavioural science are translated into practical, commercially relevant thinking that marketing leaders can confidently apply within their organisations.
NeuroBranding Executive Masterlass
Tuesday 16 June 2026, Kigali Marriott Hotel
Early Bird ends on
29 May 2026
Limited Seats.
Strategic Advantage.
Guest Faculty
Our programs occasionally feature leading behavioural scientists,
marketing professors, creative strategists, and cognitive
researchers from across Africa, the UK, and Asia — ensuring every
learning experience combines scientific rigour with cultural
relevance.
Our programs occasionally feature leading behavioural scientists, marketing professors, creative strategists, and cognitive researchers from across Africa, the UK, and Asia — ensuring every learning experience combines scientific rigour with cultural relevance.