Registration
NeuroBranding
Executive Masterclass:
The Human advantage in an AI world.
Tuesday 16 June 2026 (08.30hrs – 16.30hrs)Â
Kigali Marriott Hotel
An executive-level, full day immersive experience designed for CEOs, Business Leaders, CMOs, advertising, marketing & branding professionals who want to future-proof how they build, manage and grow brands.
Investment:
- RWF 490,000 / participant
- Early Bird: RWF 390,000 (book by Wednesday 20 May 2026)
- Group packages available for teams & organisations.
Includes: Certificate, course materials, EBM VAT invoice, networking lunch & tea/coffee breaks
Early Bird ends on
20 May 2026
Strategic Advantage.
What the Masterclass Covers
Across a full, immersive day, participants explore:
How the brain makes decisions
Understanding attention, emotion, memory, and subconscious processing in brand choice.
Why 95% of decisions are subconscious
What this means for communication, trust, pricing, and loyalty.
Brand memory & mental availability
How brands enter memory, stay there, and become easy to choose.
Emotion, trust & perceived value
Why some brands feel premium, credible, or safe—before logic is applied.
Distinctive brand assets
How colours, shapes, names, language, and consistency work at a neurological level.
Choice architecture & behavioural bias
How framing, simplicity, familiarity, and cognitive shortcuts influence behaviour.
Applying NeuroBranding in practice
Translating neuroscience into real decisions across campaigns, brand strategy, and customer experience.
The programme blends scientific insight, real-world examples, and applied thinking,
ensuring participants can immediately relate what they learn to their own organisations.
The programme blends scientific insight, real-world examples, and applied thinking, ensuring participants can immediately relate what they learn to their own organisations.
What Participants Take Away
Participants leave with:
∙A clear NeuroBranding framework
∙Practical ways to evaluate brands and campaigns
∙A stronger understanding of customer psychology
∙Greater confidence in marketing and brand decision-making
∙A Certificate of Completion from NeuroBranding Academy Africa
Facilitator:
Nurveen Ratty, MCIM, MSc
Chartered Marketer & NeuroBranding Strategist
Executive Creative Director
With more than 20 years in the creative and marketing industry, Nurveen Ratty has led brand thinking and communication strategy for organisations across diverse markets. He combines hands-on experience with behavioural insight to help brands move beyond visibility and into real preference.
As a practitioner actively involved in strategic decision-making, he brings a perspective that is not theoretical, but shaped by what works in
practice—where marketing is tested against real audiences, real budgets, and real outcomes.